SEO services refer to the professional assistance provided by digital marketing agencies or SEO specialists to improve a website's search engine visibility and organic traffic. These services encompass a wide range of strategies aimed at optimizing the website's on-page elements, content, technical aspects, and off-page factors. SEO experts conduct comprehensive keyword research to identify relevant search terms and phrases that align with the website's niche and target audience. They optimize meta tags, headings, and content to improve search engine rankings and click-through rates. Technical SEO involves ensuring the website's structure is search engine-friendly, including factors like site speed, mobile responsiveness, and crawlability.

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.  A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public, which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device. Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together, their ranking will improve based on key terms

When you run an online business or an eCommerce, your first goal is to attract people to your website. The more people visit your page, the more new customers are likely to purchase your products and services. Considering that 53% of website traffic comes from organic search, SEO is your most effective tool to attract customers.

SEO also refers to a brand's reputation, credibility, and expertise in its industry. Search engines recognize authoritative brands as reliable sources of information, resulting in higher search rankings. Building brand authority involves creating valuable content, earning quality backlinks, and establishing a strong online presence.

By optimizing a website for relevant keywords, it can rank higher in search engine results, leading to increased visibility among potential customers.

To make SEO strategies effective, your website needs to have optimized content to facilitate your users’ navigation. Improving your user experience will help you keep visitors on your page. If people stay a long time on your page, SEO bots will see your page as relevant, increasing your ranking. And, more importantly, it will increase your sales.

As we said, potential customers are likely to find you searching on Google. Using SEO to target specific keywords means to target your audience and attract real potential customers. For example, you have an eCommerce of sustainable clothing. Using keywords related to zero waste style of life, you can attract a niche audience that will likely come back to your page for more information.

Building your brand awareness also means targeting ideal customers, creating an audience that will rely on your page for certain products and services. And they will likely come back to your page for more information and purchase the products they need from you.