Google, widely used by digital marketing agencies to promote products and services. It allows businesses to create and display ads on Google's search engine results pages (SERPs) and its vast network of partner websites, including YouTube and various other platforms. With Google Ads, marketers can target specific keywords relevant to their business, ensuring their ads appear when users search for those terms. The platform also offers advanced targeting options, including demographics, location, interests, and remarketing, enabling agencies to reach the right audience. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads, making it cost-effective and measurable. Agencies can track ad performance, analyze data, and optimize campaigns to improve ROI continuously. Utilizing Google Ads in digital marketing strategies can drive targeted traffic, increase brand visibility, and generate leads, making it a fundamental tool for any result-oriented marketing agency.